6 Marketing Experts Tell You What You Need to Know About CES 2015

A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the vast convention center floors for their clients. Well, if you never made it CES—or you weren't one of those lucky clients—Adweek offers you the big insights we learned from speaking with agency, marketing and tech executives who stopped by our video headquarters in the C Space at Aria.

From the importance of sensor technology that's enabling so much of the innovation in the automotive world to the increasing affordability of once-unattainable gadgetry, here are our six bullet points to keep in mind as our connected world continues to evolve at lightning-quick speed. You're welcome.

Laura Desmond, CEO, Starcom MediaVest Group

Sarah Hofstetter, CEO, 360i

Carolyn Everson, VP of Global Marketing Solutions, Facebook

Kate Watts, Managing Director of Huge D.C.

Jack Smith, Managing Partner and Director of Digital Platforms Worldwide, GroupM

Bill Beck, Senior Director of Brand and Channel Marketing, Whirlpool

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.
@michaelburgi michael.burgi@adweek.com Michael Burgi is Adweek's director of editorial partnerships.
Publish date: January 9, 2015 https://stage.adweek.com/brand-marketing/6-marketing-experts-tell-you-what-you-need-know-about-ces-2015-162266/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT