6 Things to Think About When Creating a Virtual Conference

Experts discuss approaches to delivering content and attendee interaction

The logo design for Adobe Summit 2020 - The Digital Experience Conference
Going digital is the only option companies have if they're looking to host conferences in the near future. Adobe

About 23,000 people were expected at the annual Adobe Summit, the software company’s annual flagship conference in Las Vegas, from March 29-April 2. But the outbreak of COVID-19 forced Adobe, along with countless other brands, to cancel or postpone their in-person gatherings and rethink how they could safely deliver an alternative event.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.