7 Marketing Predictions From the Chairman of Cannes Lions

Creativity and innovation are crushing it right now

an illustration of a telescope poiting at
Looking forward in an industry when it feels like that isn't exactly easy to do. Getty Images

We’ve been here before, except we haven’t. In 2009, delegates and award entries absolutely tanked. The global financial crisis smashed Cannes Lions like a freak wave, dumping us dazed and confused on the beach. At the time, I was convinced that nothing could be as bad again.

@philthomas Philip Thomas is chairman at the Cannes Lions.