Key insights:
- From the Hiroshima catastrophe, Mazda found the ethos and core of its brand.
- Mazda was poised to embrace the pandemic head-on with lessons learned from surviving a past disaster.
On Aug. 7, 1945, 50-year-old governor Genshin Takano sat down to write a letter to a superior. Takano was lucky to be alive, and the weight now on his shoulders was immense. On the morning of the previous day, an American B-29 plane dropped the world’s first atomic bomb on Takano’s city: Hiroshima.
