75 Years After the Hiroshima Bombing, Mazda Looks Back on the Long Road It Traveled

What the Japan-based auto brand learned from the catastrophe

black and white photo of a devastated hiroshima after the bomb fell

On Aug. 7, 1945, 50-year-old governor Genshin Takano sat down to write a letter to a superior. Takano was lucky to be alive, and the weight now on his shoulders was immense. On the morning of the previous day, an American B-29 plane dropped the world’s first atomic bomb on Takano’s city: Hiroshima.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.