A Guide to Maneuvering SXSW 2019’s OOH Panels

With focus on how they overlap between people, cities and brands

A bird's eye view of what could possibly be New York City
SXSW is putting more of an emphasis on digital OOH panels. Ryccio/Getty Images

One of my favorite things to do this time of year is to check out all of the upcoming talks and panels at SXSW. This year more than ever, it provides a refreshing mental aperitif and reminds me that the world is full of passionate, interesting and committed people who have devoted their lives to subject matters that many of us know nothing about. I’m particularly excited about the sessions that bring a new perspective to advertising.

@_dave_e_ Dave Etherington is chief strategy officer at Place Exchange.