Aaron Paul on the Keys to Dos Hombres’ Marketing: Creative Control and a Quality Product

In an exclusive chat with Adweek, Paul talks about how he and Bryan Cranston created the mezcal brand

Aaron Paul says he wanted to raise the profile and availability of mezcal with the Dos Hombres brand. Photo via Dos Hombres

Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former Breaking Bad co-star Aaron Paul.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.