Absolut Vodka’s ‘#VoteResponsibly’ Campaign Wants You to Vote First, Then Drink
Parent company Pernod Ricard is giving all U.S. employees the day off on Election Day
The new campaign is the second installment of Absolut's new 'instigator' positioning.
Pernod Ricard
In a followup to its Valentine’s Day “#SexResponsibly” campaign about consent, Absolut Vodka is encouraging fans to be responsible with the ballot box this fall.
