Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus to handle its creative and media responsibilities, respectively. Previously, the company, whose annual media spending is around $60 million, employed agencies on a project basis.

The American Cancer Society, meanwhile, left The Martin Agency after more than six years, shifting its creative business to the Chicago office of DDB. The society spends nearly $30 million in media each year.



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