Accounts in Review: Tire Retailer Ups Its Game

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt outstripped two rivals to land the assignment, whose media budget is expected to jump from less than $1 million to $25 million next year.

Meanwhile, finalists in two big-ticket pitches—for Anheuser-Busch InBev's $575 million U.S. media account and Infiniti's $450 million global creative business—expect a decision any day now.



Publish date: October 10, 2014 https://stage.adweek.com/brand-marketing/accounts-review-tire-retailer-ups-its-game-160693/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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