Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster review before the fourth quarter of the year. The core roster shops are Mindshare, Initiative and PHD.

On the creative front this week, Ameriprise Financial is eyeing traditional shops for its main creative account, after more than five years with digital specialist R/GA. The company, which spends nearly $40 million in media annually, briefed a handful of contenders this week in preparation for final presentations next month. Pile + Co. is managing that search.

In other news, Scotts Miracle-Gro cut to three finalists in the review of its media account, which is backed by $80 million in annual spending, and the incumbents in Extended Stay America's digital review beat stiff odds to keep the business.



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