Ad of the Day: Airbnb Created a Beautifully Intricate Tour of the World in Miniature

Lovely visuals, lovingly crafted

Headshot of David Griner

In an age of boundless CGI, the best creatives are increasingly asking themselves one question: How can we bring this to life in the real world? 

Hand-crafted effects (with some help from 3-D printers) are experiencing a resurgence as more audiences appreciate the effort and intricacy that goes into creating the finished product. Case in point: Airbnb's new 70-second video, "Welcome to Airbnb," created by TBWA\Singapore.

The spot is richly designed and executed, with all the details brought together for one seamless shot. (It took the crew 85 takes to shoot the perfect run).

Below, you can watch the ad, but then be sure to scroll down for the behind-the-scenes video that shows how they made it all happen. You'll discover lots of details you surely missed on the first viewing, along with some Easter eggs like the inclusion of six miniature people modeled after real Airbnb guests.


Client: Airbnb

Head of Marketing: Matthias Schuecking

Agency: TBWA\Singapore

Creative Director: Gary Steel

Art Director: Nuno Pestana Teixeira

Copywriter: James Holman

Account Management: Nirmalo Wilkes, Joyce Wong, Neha Sethi

Production: Six Toes TV Singapore

Executive Producer: Haydn Evans

Production House: Cirkus Film

Director: Christian Greet

Producer: Marko Klijn

Location: Auckland, New Zealand

Media agency: PHD

Video seeding: Unruly

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."