Ad of the Day: DirecTV Enlists Painfully Awkward Rob Lowe, Its Most Pitiful Rob Lowe Yet

Cable sure does strange things to people

Headshot of Tim Nudd

Rob Lowe keeps sinking in DirecTV's campaign.

Having already been introduced to Creepy Rob Lowe and Less Attractive Rob Lowe, now we get to meet Painfully Awkward Rob Lowe. Like his fellow lesser Rob Lowes, Painfully Awkward Rob Lowe has cable instead of DirecTV—which obviously explains the fanny pack, hiked-up pleated khakis, lisp, agoraphobia and weirdly winged hair.

"Don't be like this me," suave Hollywood actor Rob Lowe says at the end, leaving his ungainly doppelgänger cringing at a urinal.

With at least two more spots from Grey New York are on the way, it begs the question: How low can Lowe go?


Client: DirecTV

Agency: Grey NY

Chief Creative Officer: Tor Myhren

Executive Creative Director: Dan Kelleher

Group Creative Director: Doug Fallon

Group Creative Director: Steven Fogel

Agency Executive Producer: Andrew Chinich

Agency Producer: Lindsay Myers

Agency Music Producer: Zachary Pollakoff, Amy Rosen

Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky, Eddie Mele

Strategy: Michelle Leo

Production Company (location): MJZ LA

Director: Tom Kuntz

Producer: Emily Skinner

Production Supervisor: Daniel Gonzalez

Director of Photography: Hoyte Van Hoytema

Editorial Executive Producer (person & company): Sasha Hirschfeld, Mackenzie Cutler

Editor (person & company): Gavin Cutler, Mackenzie Cutler

Assistant Editor (person & company): Ryan Steele & Mike Rizzo, Mackenzie Cutler

Mixer + Sound Designer (person & company): Sam Shaffer, Mackenzie Cutler

VFX (company): Method Studios, NY

VFX Supervisor (person & company): Jay Hawkins, Method Studios

VFX Producer (person & company): Carlos Herrera & Christa Cox, Method Studios

Casting (OCP): Francine Selkirk, Shooting From the Hip

Casting (VO): Nina Pratt and Jerry Saviola, Avenue 3 Casting

Color: Tim Masick, Company 3

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 17, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT