Ad of the Day: Here Is Toyota’s Full 5-Minute Spot With Marty McFly and Doc Brown

Back to the Future stars learn to love the Mirai

Headshot of Kristina Monllos

Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher Lloyd and Michael J. Fox reunite onscreen. Now, for Back to the Future Day—Oct. 21, 2015—the automaker has released the full five-minute spot.  

Part of the "Fueled by Everything" campaign from Droga5, the work promotes Toyota's new Mirai, a car that uses a variation of the hydrogen fuel cell technology that the 1989 film predicted. 

While the teaser focused on Lloyd and Fox riffing about whether the real 2015 has any of the products envisioned in Back to the Future II—something all fans of the film do—the full spot is much more compelling and fun.

Toyota tapped a scientist—a real-life Doc Brown—to teach Lloyd and Fox how they can turn trash into fuel for their cars. And Droga5 went all out, using Toyota's Tacoma (Marty's truck in the film), the Huey Lewis and the News song "The Power of Love" and more. 

Check it out below.


Client: Toyota Mirai

Campaign: "Fueled by Everything"


Fueled by the Future (4:45)

Clocks Teaser (0:37)

Diner Teaser (0:43)

Fueled by the Future PreRoll (0:15)

FBTF: Behind the Science (1:18)

Launch Date: Oct. 21, 2015

Agency: Droga5, New York

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Neil Heymann

Creative Directors: David Gibson, Nathan Lennon

Art Directors: Daniël Sumarna, Inna Kofman

Copywriters: Colin Lord, Bryan Wolff

Associate Design Director: Devin Croda

Designers: Indah Shillingford, Natalie Cho

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Executive Broadcast Producer: Scott Chinn

Head of Interactive Production: Niklas Lindstrom

Executive Interactive Producer: Justin Durazzo

Senior Interactive Producer: Maggie Macdonald

Associate Interactive Producer: Morgan Mendel

Director of Technology: Andy Prondak

Senior Technology Lead: Joachim Do

Senior Developer: Jim Alexander

Quality Assurance Engineer: Yadira Isaac

Global Chief Strategy Officer: Jonny Bauer

Strategy Director: Tom Haslow

Strategist: Emily Mulvey

Head of Communications Strategy: Colleen Leddy

Group Communications Strategy Director: Duncan Owen

Communications Strategist: Parks Middleton

Head of Data Strategy: Andrew Tully

Data Strategist: Anthony Khaykin

Social Media Manager: Whitney Brodribb

Group Account Director: Steven Panariello

Account Director: Bola Adekoya

Account Manager: Belle Bonar

Associate Account Manager: Leo Wong

Senior Project Manager: Anika Chowdhury

Client: Toyota

National Marketing, Communications Manager, Advanced Technology Vehicles: Doug Coleman

Vehicle Marketing, Communications Manager, Toyota Marketing Department: Nathan Kokes

National Marketing, Communications, Toyota Motor Sales: Julia Greenberg

Production Company: Caviar

Director: Jeremy Konner

Director of Photography: Simon Thirlaway

Executive Producers: Michael Sagol, Jasper Thomlinson

Producer: Adrianne McCurrach

Editing: Cut + Run

Editor: Georgia Dodson

Assistant Editor: Beau Dickson

Executive Producer: Rana Martin

Producer: Evyn Bruce

Postproduction: MPC, New York

Post Producer: Sophie Gibson

Lead Flame Artist: Alex Harding

Colorist: Adrian Seery

Music: Back to the Future, Back to the Future II Score: Alan Silvestri

"Power of Love": Huey Lewis and The News

Sound: Heard City

Mixers: Evan Mangiamele, Philip Loeb

Interactive Production Company: Resn

Quality Assurance Testing: Enzyme Testing Labs; Hook QA

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.
Publish date: October 21, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT