Ad of the Day: It’s Hump Day All Over Again in Geico’s New Commercial

Classic spot has unforeseen repercussions

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Spoofing your own ads. It's what you do.

The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising about advertising. And the "Everybody knows that" campaign figured you surely already knew the pitch verbatim.

For its latest spot, Geico goes back and spoofs itself—specifically, the famous "Hump Day" ad with Caleb the camel. That spot was incredibly popular (it was Geico's most viral ad ever), but as you can see below, that might not be a great thing for camels generally.


Client: Geico

Vice President, Marketing: Ted Ward

Manager, Broadcast Production and Agency Relations: Amy Hooks

Marketing Planner: Amy Ruddell

Marketing Coordinator: Katherine Kalec

Marketing Coordinator: Tom Perlozzo

Agency: The Martin Agency, Richmond, Va.

Chief Creative Officer: Joe Alexander

SVP/Group Creative Director: Steve Bassett

SVP/Group Creative Director: Wade Alger

SVP/Creative Director/Art Director: Sean Riley

Senior Copywriter: Ken Marcus

VP/Agency Executive Broadcast Producer: Molly Schaaf

Bid/Prep/Shoot/Edit Producer: Alex Scheer-Payne

VFX/Finishing Producer: Sam Tucker

Agency Junior Producer: Emily Taylor

Business Affairs Supervisor: Suzanne Wieringo

Senior Integrated Production Business Manager: Amy Trenz

SVP/ Group Account Director: Brad Higdon

Account Supervisor: Parker Collins

Account Executive: Meg Ingraham

Senior Project Manager: Jason Ray

Production Company: Hungry Man

Director: Wayne McClammy

Director of Photography: Bryan Newman

Executive Producer Mino Jarjoura

Producer: Nate Young

Editorial Company: Mackenzie Cutler

Editor: Ian MacKenzie

Assistant Editor: Nick Divers

Executive Producer: Sasha Hirschfield

Editorial Producer: Evan Meeker

Telecine: The Mill

Colorist: Fergus McCall

Audio Post Company: Rainmaker Studios

Engineer: Jeff McManus


Animation,VFX, Conform: The Mill

CG Leads: Kevin Ives, Sandor Toledo

Lead Compositor: Randy McEntee

Executive Producer: Colin Blaney

Producer: Sumer Zuberi

VFX Supervisor: John Leonti

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 22, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT