Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile’s Super Bowl Ad

Here's why you need to save your unused data

Headshot of Katie Richards

First, she rocked a controversial cover of Vogue with hubby Kanye West. Then she teamed up with Paper Magazine to break the Internet. Now, Kim Kardashian can add an amusing Super Bowl ad for T-Mobile to her list of conquests.

The 30-second spot, by Publicis Seattle, premiered Monday night on Conan O'Brien's TBS show Conan and will air during the Super Bowl as well. Kardashian tweeted about the spot Monday afternoon, and included a photo of her on set.

In the hilariously on-point spot, "Kim Kardashian West, Famous Person" pleads with viewers to pretty please, save your unused data—in pitching T-Mobile's Data Stash offer.

T-Mobile ran three Super Bowl spots last year, including one starring Tim Tebow. This year, in Kardashian's faux PSA, she explains the tragedy that occurs when wireless companies take back unused data from customers, as a depressing piano melody plays.

Kim—who also starred in an underwhelming Skechers Super Bowl ad in 2011—points out here, in mock seriousness, that if you lose all that precious data, you might also miss out on the chance to waste hours looking at snapshots of her trendy outfits and luxurious vacations. Because honestly, who doesn't love checking up on Kimye on Instagram every once in a while?

Don't lie, you totally do.


Client: T-Mobile

Agency:  Publicis Seattle

Chief Creative Officer: Andrew Christou

Executive Creative Director: Jason Lucas

Creative Director/Writer: Scott Kaplan

Copywriter: Peter Rosch

Director of Integrated Production / Producer: David Logan

Executive Producer: Jen Allen

Head of Broadcast: Adam Oliver

EVP Business Lead: Lori Davis

SVP Group Account Director: Adam Thomason

Agency: Riney

Julie Liss: Chief Strategy Officer

Brad Filice: Group Strategy Director

Production Company: PRETTYBIRD

Director: Paul Hunter

Co Founder/Executive Producer: Kerstin Emhoff

Head of Production: Tracy Hauser

Line Producer: Julia Roberson

DP: Jeff Cronenweth

Production Designer: Michael Gaw

Editorial: Rock Paper Scissors

Editor: David Brodie

EP: Angela Dorian

Producer: Dina Ciccotello

Music: Search Party

Producer: Meghan Currier

Composer: Matthew Hollingsworth

VFX: Method Studio

Snr VFX Supervisor: Benjamin Walsh

VFX Producer: Michelle Machado

2D Supervisor: Emily Irvine

Executive Producer: Stephanie Gilgar

@ktjrichards Katie Richards is a staff writer for Adweek.