Brand Marketing Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty Randall Higgins is not messing aroundBy Sam Thielman|January 23, 2015 Share By Sam Thielman|January 23, 2015 Share One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch it on instant replay. But who does the difficult work of chronicling that demise and then shoving it in the person's face? Have you ever thought about that? No, you haven't. Because you're selfish. But Call of Duty has. Randall Higgins (played in 72andSunny's ad below by Rob Huebel, late of both Amazon's Golden Globe-winning Transparent and, of course, Adult Swim's offbeat drama TV parody Children's Hospital) is just such a "killcameraman." And he has a lot to say about his difficult, underappreciated (again: we blame you) job, taking time out of his busy schedule to walk us through the new DLC pack, Havoc, that's coming out for Activision's new Call of Duty game, Advanced Warfare. We broke down the way the DLC rollouts work back in October—it's a great way to keep consumer dollars coming in without requiring them to sign up for a service (which is a hard sell to the generation that loves CoD). And this one sounds fun: exo-suited zombies, murderous clowns and a nuclear reactor are just a few of the attractions. Also there's a gun called the Widowmaker ("They don't call it the Friendmaker for a reason," Higgins observes). And there's that cool Raconteurs song, too. Anyway, think of somebody besides yourself for once. Like Randall. CREDITS Client: Activision Project: "Randall Higgins: KillCameraman" Agency: 72andSunny Activision CEO Activision Publishing: Eric Hirshberg EVP, Chief Marketing Officer: Tim Ellis SVP, Consumer Marketing: Todd Harvey VP, Consumer Marketing: Matt Small Director, Consumer Marketing: Mike Pelletier Manager, Consumer Marketing: David Cushman 72andSunny Team Chief Executive Officer: John Boiler Chief Strategy Officer: Matt Jarvis Chief Creative Officer: Glenn Cole Group Creative Director: Frank Hahn Creative Director/Designer: Rey Andrade Creative Director/Writer: Josh Fell Lead Designer: Jeremy Wirth Lead Writer: Jed Cohen Designer: Sean Matthews Writer: Kako Mendez Chief Production Officer: Tom Dunlap Director of Film Production: Sam Baerwald Executive Film Producer: Dan Ruth Film Production Assistant: Alissa Stevens Group Brand Director: Mike Parseghian Brand Director: Simon Hall Brand Manager: Justin Gonzaga Brand Coordinator: Brian Kim Director of Business Affairs: Michelle Mckinney Group Business Affairs Director: Amy Jacobsen Business Affairs Manager: Kelly Ventrelli Business Affairs Coordinator: Amy Shah Co-Director of Strategy: Bryan Smith Strategy Director: John Graham Sr. Strategist: Daniel Teng Production Partners Production Company: Hungry Man Director: Wayne McClammy Director of Photography: Bryan Newman Executive Producer: Dan Duffy Executive Producer: Mino Jarjoura Producer: Dave Bernstein Editorial: Final Cut Editor: Crispin Struthers Editor: Christopher Amos Executive Producer: Saima Awan Sr. Producer: Suzy Ramirez VFX: MPC LA OFFICE Head of Production: Andrew Bell Executive Producer: Karen Anderson Sr. VFX Producer: Carla Attanasio Creative Director/VFX Supervisor: Paul O'Shea 3D Lead: Corinne DeOrsay 2D Lead: Paul O'Shea 2D Artists: Flame: Vincent Blin Robert Moggach Nuke: Brinton Jaecks Toma Bowen James Stellar Syam Karumathil Matte Painting: Eric Mattson Roger Kupelian Ivo Horvat 3D Artists: Modeling: Steven Browning Toshi Sakamaki Texture: Joseph Langmuir Toshi Sakamaki Animation: Jeffrey Lee Rigging: Steward Burris Ian Wilson Lighting: Kristen Eggleston Huisoo Lee Continue Reading Pages: 1 2 Adweek Adweek