Ad of the Day: Mountain Dew’s Kickstart Turns Dudes Into the Craziest Dancers

Along with almost everything else in the house

Headshot of Katie Richards

Take a sip of a Mountain Dew Kickstart, and the world's greatest and strangest dance party will unfold.

At least, that's what goes down in this very entertaining 90-second spot from BBDO New York debuting two new flavors of Mtn Dew Kickstart: Mtn Dew Pineapple Orange Mango and Mtn Dew Strawberry Kiwi.

Although Mountain Dew is a sponsor of the Super Bowl through parent company PepsiCo, the brand won't run a spot on Sunday's game. Instead, Mountain Dew will debut this spot during the Super Bowl pregame show and follow up—during and post-game—on Twitter, YouTube, Snapchat and Vine.

You'll witness some pretty weird stuff going on here, but we wouldn't want to spoil the experience for you. Take a look for yourself:

Now, no one is saying that when you crack open an ice-cold Mtn Dew Kickstart that the people in that yellow traffic sign won't do some pelvic thrusts, your dog won't turn around and wiggle his butt, and those video game characters won't start shimmying. However, it seems unlikely. The idea here is that after a few gulps of one of these bad boys, you will be ready to take on anything—even a deer dancing in your living room.

At the end of the spot, you can click around for a few extra, remixed clips featuring the talking deer and the twerking dog, in case you don't feel fully satisfied.


Agency: BBDO New York

Client: Mountain Dew

Title: Come Alive

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Tim Bayne

Executive Creative Director: Lauren Connolly

ACD/Copywriter: Dan Kelly

ACD/Art Director: Todd Rone Parker

Group Executive Producer: Julian Katz

Producer: Sofia Doktori

Executive Music Producer: Melissa Chester

Sr. Account Director: Ladd Martin

Account Director: Patrice Reiley

Account Manager: Kylie Halperin

Account Executive: Jillian Netzel

Planning Director: Jessica Summerfield

Production Company: Caviar

Director: Keith Schofield

Executive Producer: Michael Sagol

Executive Producer: Jasper Thomlinson

Executive Producer: Cathleen Kisich

Head of Production: Kelly Bowen

DOP: Damian Acevedo

Producer: Adrianne McCurrach

Edit House: Rock Paper Scissors

Executive Producer: Eve Kornblum

Producer: Lisa Barnable

Editor: Carlos Arias

Assistant Editor: Alexandra Debricon

Mix House: Heard City

Mixer: Phil Loeb

Post EFX: eightvfx

EP/Owner: Baptiste Andrieux

CD/Owner: Jean Marc Demmer

Executive Producer: Shira Boardman,

Executive Producer: Alyssa St. Vincent

VFX Supervisor: Yannick Leblanc

CG Lead: Jean-Baptiste Cambier

Lead Designer: Jaguar Lee

VFX Artist: Yann Mallard

Animator: Sue Campbell

Rigging: Kevin Culhane

Modeler: Diego Melgar

Look Dev: Damien Bataille

Flame Lead NY: Fabien Coupez

Flame Lead LA: Philip Ineno

Flame Compositor: Steve Miller

Flame Compositor: Alex Kolasinksi

Roto/Paint: Marianne Magne

Producer: Chad Carbone

Producer: Michael Shores

Coordinator: Kyle Leonard


Licensed Master: "Out The Speakers feat. Rich Kidz" by A-Trak, Milo & Otis

@ktjrichards Katie Richards is a staff writer for Adweek.