Ad of the Day: Ricky Gervais Crashes Your Favorite Netflix Shows

And you really need to watch the outtakes

Despite winning only seven of the 31 Emmys its shows were nominated for, Netflix still found a clever way to cash in on the popularity of its original programs during Monday's telecast.

The streaming service rolled out a new ad featuring Ricky Gervais (himself a star of the Netflix original Derek) traipsing into lead roles on shows like Orange Is the New Black, House of Cards and Lilyhammer.

"You know when you're watching your favorite Netflix show," Gervais wonders, "and after five straight episodes, you want to be in it?" 

With real stars and sets from the shows, the ad imagines if Gervais were to bring his accent and antics to unexpected places. (I'd argue he almost seems more at home in a women's prison than the show's protagonist, Piper, the waspy artisanal lotion maker.)

We haven't yet heard which agency made the ad, though Deutsch/LA did this Christmas spot last year. Netflix has mostly been focusing its marketing efforts on growth areas like Canada, where DDB Vancouver has done some pretty fun work.

(UPDATE: Ignition Creative created the spot.)

The Emmys ad doesn't go as far as you'd like it to, and doesn't really give Gervais the room he needs to truly ham up a scene. Instead, it seems to cut away before we really even get to a satisfying punch line.

On that note, this is one of those rare cases where the outtakes are arguably better than the ad. Anyone who's watched the blooper reels from Gervais classics like The Office knows he's notoriously difficult to keep on script and will hijack a production for hours by cracking himself up with ad-lib lunacy. 

So, be sure to check out the outtakes below.


Client: Netflix

Brand Marketing Director, North America: Gene Willis

Creative Director, Global Marketing: Trent Good

Brand Marketing Manager, North America: Blair Josephs

Senior Producer: Julie Rousseau

Agency: Ignition Creative

Executive Creative Director: Goktug Sarioz

Senior Creative Producer: Spencer Kaplan

Senior Agency Producer: Kristine Ling

Copywriter: Rose Chirillo

Production Company: Smuggler

Director: Randy Krallman

Founding Partners: Brian Carmody, Patrick Milling Smith

Executive Producer: Shannon Jones

Director of Photography: Bryan Newman

Line Producer: Cory Berg

Postproduction: Ignition Creative

Editor: Reina Holtzman

Producer: Dillon Tucker

Music: The Hit House

Visual Effects, Finishing: Method Studios

Artist: Wensen Ho

Producer: Colin Clarry

Audio Post: Play Studios

Mixer: John Bolen

Recommended articles