Ad of the Day: Friends Rampage Through Games in PlayStation’s Salute to Friendly Competition

Basketball, base-jumping, elephants and lasers

The great thing about video games is you can do all kinds of cool, crazy, dangerous and impossible things without actually having to do them.

Instead, you just sit on your couch with your buddy pretending that NBA star Kevin Durant is on your basketball team, or that you're a capable rock climber and base jumper, or you are racing an all-terrain-vehicle past some kind of very angry elephant, or you are on some distant desert planet having a Star Wars style laser fight with a bunch of robots.

So continues PlayStation's "Greatness Awaits" campaign, which has previously shown a man in a purple suit waxing philosophical before diving into a battle royal; other men trying to kill each other with medieval weapons while singing Lou Reed's "Perfect Day"; and an oil painter recreating "Washington Crossing the Delaware" with a relatively famous gamer and in-game heroes as the characters.

Sony created the new ad, "Friendly Competition," with the help of creative crowd-sourcing company MOFILM (also behind such charming commercials as Chevy's low-budget Oscar flick). Hollywood producer Jon Landau, whose credits include Titanic and Avatar, executive produced the new spot, which certainly delivers plenty of epic special effects (created with L.A.-and-Vancouver-based Zoic Studios).

And that's important. Without the flashy explosions, you might realize you won't actually find yourself riding a land speeder a long time ago in a galaxy far far away, and that really would ruin all the fun.


Client: PlayStation

Agency: MOFILM

Executive Producer: Jon Landau

Executive Agency Producer: Kristen Roland

Executive Creative Director: Tim Roper

CEO: Jeffrey Merrihue

Senior Account Director: Gabriela Merrihue

Account Director: Carter Hahn

VFX Company: Zoic Studios

VFX CCO: Chris Jones

Head of Broadcast Production: Ian Unterreiner

Executive Producer: Matt Thunell

VFX Producer: Nate Occhipinti

Editor: Dmitri Gueer

Production Company: Don’t Panic Productions

Producer: Melissa Panzer

Director: Jonathan Barenboim

Writer: Michael Zunic

Audio House: Eleven Studios

Sound Design: Henry Boy

Color: Dave Hussey @ CO3

Media Buying Agency: Carat

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.