Adobe Debuts New Marketing App Geared to Executives

The launch marks creative software firm's first analytics app

Adobe plans to evolve the app into an AI assistant. Adobe

Adobe is releasing its first marketing analytics app this week, with an interface geared toward executives who want top-line numbers across a variety of channels in a mobile format.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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