Adoptive Parents Help Teens Through Their Awkward ‘Firsts’ in These Charming New PSAs

Forsman and Bodenfors shows the moments that matter

From first heartbreaks to first proms, the new campaign shows memorable and important 'firsts' don't end with infancy. Ad Council

A child’s inaugural moments don’t end with a first step, first word or first day of kindergarten. The milestones that come a little later in development, like their first school dance or even just surviving puberty, deserve to be shared with a loving, caring family.

Shannon Miller is a writer, podcast creator and contributor to Adweek.