One thing the coronavirus crisis has taught us is that people, for the most part, want to band together and help each other. And even as lockdown has pulled millions of people apart, it has brought communities together—albeit virtually.
One group of ad agency creatives wanted to help play their small part by working together, pro bono, to create a Covid-19 PSA for the Ad Council, urging Americans to continue staying home. The resulting spot urges the public to stay focused on slowing the spread of the virus.
The concept was created by professionals from agencies including Lost Planet, Company 3, Found Objects, Wave Studios and Quinlan FX. It was initially dreamed up by creative/producer Liliana Vega and freelance creative Emmie Nostitz, who took the idea to the Ad Council.
The PSA is a part of the Ad Council’s broader nationwide campaign “#StayHome. Save Lives” and will be made available for use in donated media online.
The PSA features narration from a range of people, including a doctor, nurse, small business owner, restaurant owner and a parent–all of whom are friends of those who made the spot and urge people to do their part by staying home. It also includes footage from social media.
The spot ends with the text: “It’s been a long few weeks. We can’t stop now.”
Production / Creative: Liliana Vega
Creative: Emmie Nostitz
Music Supervisor: Mike Ladman
Business Affairs: Whitney Vose
Editorial: Lost Planet
Executive Producer: Krystn
Producer: Casey Cayko
Editor: Charlie Johnston
Assistant Editor: Steven San Miguel
Colour: Company 3
Producer: Alexandra Lumbrano
Colorist: Sophie Borup
Music: Found Objects
Executive Creative Director: Trevor Gureckis
Executive Creative Director: Jay Wadley
Composer: Adam Weiss
Executive Producer: Jennie Armon
Head of Production: Matt Nelson
Producer: Nick Chomowicz
Music Coordinator: Agatha Lee
Mix: Wave Studios
Executive Producer: Vicky Ferraro
Mixer: Chris Afzal
Finishing: Quinlan FX
Conform and ship: Kevin Quinlan
Footage: Matias De Rada, Landon Gibson, Andrea Ardemagni, Michael Holzwarth, Aaron Crankshaw, Kiki Slaughter and Liliana Vega.