On the Adweek Podcast: What’s Up With Sexy Colonel Sanders?

Plus, the urgency of the Covering Climate Now project

A dating game is the latest marketing stunt from KFC. - Credit by KFC
Headshot of Chris Ariens

Marketing chicken has taken an interesting turn. KFC is launching a dating game where contestants can date a sexy version of Colonel Sanders. It’s not even the first time KFC has tried to make its founder as hot as fried chicken straight from the fryer. On this week’s episode of Yeah, That’s Probably an Ad, we talk about why the brand has gone there.

We also delve into presidential candidates as brands and how their identities are shaping their campaigns. Plus, Adweek is taking part in this week’s Covering Climate Now project, a worldwide effort by media to put the spotlight on global warming, and we’ve got your preview of all our coverage.

David Griner hosts, joined by media reporter Sara Jerde and chief of staff Jameson Fleming.

You can stream the new episode below, listen and subscribe on Apple Podcasts or other platforms, or follow our podcast on Spotify.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: September 16, 2019 https://stage.adweek.com/brand-marketing/adweek-podcast-sexy-colonel-sanders-climate-change/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT