In the next installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on Verizon’s reliance on brand purpose through crises and its commitment to driving societal, economic and environmental change. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes Verizon CMO Diego Scotti who shares how the telecom giant has navigated both health and social injustice crises and made brand purpose a key part of its corporate identity. Adweek Pro members, register below to attend the livestream. Not an Adweek Pro member? Take advantage of the special offer below and don’t miss this amazing video series.