Adweek Together: The Future of Social Media

It's (past) time to get a social media strategy

There’s really been only one way to stay engaged with customers during the Covid-19 pandemic, and that’s by building digital brands and communities. But that’s not just a crisis tactic, and with the coronavirus accelerating the trend of online shopping, social media is no longer a game businesses can afford not to play.

@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.