Adweek’s Arc Awards: These 22 Campaigns Raised the Bar for Brand Storytelling Excellence in 2018

From Trivago's touching 'Honeymoon Sequel' to Skittles' ambush-style 'Exclusive the Rainbow'

These award winners span emotion, humor, compassion, politics and societal pain points. Adweek

In advance of our inaugural Brand Challenge conference last month, we also launched the Adweek Intelligence Report, a new survey product we are rolling out this year in advance of our key tentpoles to get a better sense of the priorities of the communities we serve with our content and events. The first survey of 200 marketing executives uncovered dozens of interesting insights into both established and challenger brands.

This story first appeared in the March 4, 2019, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.