After 74 Years, Uncle Ben’s Will Become Ben’s Original

The brand says it is turning over a new leaf with a new identity and purpose

Packaging for the new brand is still in development. Mars
Headshot of Lisa Lacy

Food giant Mars announced its Uncle Ben’s brand will change its name to Ben’s Original, which “[signals] the brand’s ambition to create a more inclusive future.”

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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