After Being Held at Arm’s Length, DraftKings Gets Its Super Bowl Ad Embrace

The NFL recognizes that fantasy sports brands are part of a new reality

Kacy Burdette

Just 11 months after the pandemic paused professional sports and put a halt to DraftKings’ entire operation—costing the company millionsthe sports betting platform has made it to the Super Bowl.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.