After CBD’s Explosive 562% Growth in 2019, Brands Now Face an ‘Extinction Event’

New report estimates up to two-thirds of brands could fail despite the category's positive long-term outlook

CBD oil, a popular supplement for reducing anxiety, faces growth obstacles as a category. Getty Images

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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