Age Isn’t ‘Just a Number’ in This Video Celebrating the Confidence and Experience It Brings

Grace Creative launches an anthem of pride for women over 50

Spot features women aged 45-70 celebrating what age has taught them. Grace Creative

Ageism is rampant in society and certainly commonplace in advertising, where after a certain age, women often seem to just disappear both from the industry and the ads themselves.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.