This Agency Lifted Revenue 60% by Mastering Instagram

The Movement Strategy's social craftiness garners big results

Headshot of Christopher Heine


Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder

What Social marketing agency

Where New York and Boulder, Colo.

Since The Movement Strategy was born at the dawn of social marketing in 2008, the digital shop has shown a natural capacity to generate branded buzz, helping wrap up a banner year that resulted in a 60 percent revenue jump. Look no further than its late 2014 Instagram work for Lifetime's Project Runway, which encouraged consumers to submit fashion looks to be featured on the popular reality competition show.

The effort, dubbed #InstaRunway, garnered 8,000 photos and 5 million Instagram likes, making it easy to see why MTV, USA Today and LAN Airlines also entrust Movement with their social media projects. "We have developed processes and software specific to social media," said co-founder Jason Mitchell. "[And] we believe very strongly that our creative sets us apart."

@Chris_Heine Christopher Heine is a New York-based editor and writer.