This Agency Started Doing Influencer Marketing Before It Was Cool

All about a blend of social and experiential tactics

Headshot of Lauren Johnson


Who Managing partners (l. to r.) Sky Gellatly, Lisa Chu, Coltrane Curtis

What Brand solution agency

Where New York

Since 2004, Team Epiphany has mixed experiential, social, influencer and public relations services for clients including Heineken, Cadillac and Incase. With offices in New York and Portland, Ore., Team Epiphany boasts a 70-person staff that excels in blurring tactics. To promote Cadillac’s ELR coupe during the 2014 New York Auto Show, the agency picked four popular Instagramers, gave them a car for two weeks and sent them on the road to document their travels. The photos were displayed in a gallery at the auto expo, which actually led to two car sales. That approach to off- and online marketing appears to be paying off—Team Epiphany’s revenue is up 30 percent year over year and is expected to reach $15 million for 2014. “It’s really great to activate on the ground but know that we’re creating assets that we can then amplify socially and digitally,” said managing partner Coltrane Curtis.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Publish date: December 17, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT