Agency Superfly Organized a Virtual Music Fest to Support Minority-Owned Small Businesses

Backed by TikTok and Bustle, the program featured artists performing at local spots

Brittany Howard performed at Fanny's House of Music in Nashville. Superfly

The Covid-19 pandemic has had a devastating financial impact on small businesses across the U.S., especially those owned by minorities. According to a report published in June by the National Bureau of Economic Research, the number of Black business owners in the U.S. fell 41% between February and April, with Latinx owners seeing a 32% drop and Asian owners seeing a 26% drop. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.