Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’

The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000

This team of influencers make up the cast of Aldo's latest spot. Aldo

August 10, 2020

Fashion footwear and accessory retailer Aldo launched its “Step Into Love” fall campaign today, with a spot set in a New York City subway teeming with TikTok dancers.

Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.