Allbirds Shows How Light Its Shoes Are by Suspending Them in Air With 4 Party Balloons

Uncommon compellingly conveys both low weight and low environmental impact

To show off its lightweight credentials, Allbirds had its sneakers suspended midair. Allbirds / Uncommon

LONDON—Allbirds has suspended its sneakers in mid-air in a stunt designed to promote its lightweight credentials as part of a global campaign spanning the U.S., U.K., Korea, Germany and France.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.