Amazon Music Is Using Ring’s Holiday Ad to Cross-Promote Carrie Underwood’s New Album

The tech giant aims to sweeten partnership deals with cross-brand collaborations within its portfolio

Carrie Underwood's new holiday song follows the release of her first holiday album, which dropped in September. Ring

‘Tis the season for holiday-themed advertising, and home security company Ring has gone all in on an Amazon-based partnership that connects the tech giant’s doorbell business with its audio streaming service in a new ad starring Carrie Underwood.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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