Amazon’s Super Bowl Ad Came With an Extra Spot After the Game

Leslie Jones fills in as an Alexa replacement, with a little help from JB Smoove

Leslie Jones and JB Smoove argue who's the real Alexa replacement. - Credit by Amazon
Headshot of Ann-Marie Alcántara

The Super Bowl is over but Amazon’s ads definitely aren’t.

Amazon, which released its Super Bowl ad on Jan. 31, followed up after the game with another short clip featuring Leslie Jones and JB Smoove.

In the spot produced by Lucky Generals and D1, Amazon’s own creative team, the same student who asked Cardi B how far Mars was, then asks Alexa to call “Ashley.” Jones comes on and tells him, “Yeah, it’s about time you called that girl” only to be interrupted by JB Smoove who suggests letting the “love marinate.”

Jones has to remind JB who the Alexa replacement is while the student looks bewildered. Watch the entire argument play out ahead.

The second follow up ad wasn’t too much of a surprise; the Amazon Echo Twitter account tweeted a GIF and a reminder to “stay tuned” to see the ad.

https://twitter.com/amazonecho/status/960348532363456512

• For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LII Ad Tracker. And join us on the evening of Feb. 4 for the best in-game coverage of the Super Bowl commercials anywhere.


@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
Publish date: February 4, 2018 https://stage.adweek.com/brand-marketing/amazons-super-bowl-ad-came-with-an-extra-spot-after-the-game/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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