American Eagle Is Proving That It Really Understands Generation Z
The brand is meeting young people where they spend most of their day: TikTok
For American Eagle's latest campaign, the cast shot all content from their bedrooms and styled themselves in the brand's clothing.
American Eagle Outfitters
Key insights:
- Brands should prioritize reflecting Gen Z's interests over executing a sales pitch.
- Gen Z demands authenticity from brands in the form of shared values.
TikTok isn’t usually associated with a school curriculum. Typically, students hide their phones under their desks, pray their teachers don’t notice that they’re scrolling through the app, and take their shot at fame after class.
