American Eagle Is Proving That It Really Understands Generation Z

The brand is meeting young people where they spend most of their day: TikTok

For American Eagle's latest campaign, the cast shot all content from their bedrooms and styled themselves in the brand's clothing. American Eagle Outfitters

Key insights:

TikTok isn’t usually associated with a school curriculum. Typically, students hide their phones under their desks, pray their teachers don’t notice that they’re scrolling through the app, and take their shot at fame after class.

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.
Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.