Anheuser-Busch Brings Back Its 38-Year-Old Ad Slogan to Promote Responsible Drinking

The new 'Know When to Say When' spot features bartenders encouraging safe drinking behaviors

Screenshot from the 'Know When to Say When' spot
The 'Know When to Say When' slogan was first introduced in 1982. Anheuser-Busch

In a lighthearted new spot that harks back to one of the first responsible drinking ads by a major alcohol brand, Anheuser-Busch is celebrating service industry workers who take their jobs a step further by helping keep patrons safe.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.