Anheuser-Busch Brings Back Its 38-Year-Old Ad Slogan to Promote Responsible Drinking
The new 'Know When to Say When' spot features bartenders encouraging safe drinking behaviors

The 'Know When to Say When' slogan was first introduced in 1982.
Anheuser-Busch

In a lighthearted new spot that harks back to one of the first responsible drinking ads by a major alcohol brand, Anheuser-Busch is celebrating service industry workers who take their jobs a step further by helping keep patrons safe.