Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival

International Beer Day livestream included celebrity performances, Clydesdales and a Drizly partnership

The festival included a Bon Viv cocktail-making session with Cocktail Academy. Anheuser-Busch
Headshot of Ian Zelaya

As brands continue to invest in virtual experiences to connect with fans during the pandemic, Anheuser-Busch (AB InBev) celebrated multiple brands through music, tours and mixology classes for its first digital festival.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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