Apple’s Ad About a Scrappy Group of Co-workers Is Honestly Better Than Most Sitcoms

And at the heart of 'The Underdogs' is a fun Apple Easter egg

A cluster of co-workers gather around an Apple computer.
Can the team pull off its big pitch? Can the designer survive three teammates micromanaging over her shoulder? Apple

Apple’s marketing often feels a bit too cool for school, conveying an effortless sense of style and on-trend fashion. But the brand also has long had a soft spot for outcasts and underdogs, dating back to 1997’s “Here’s to the Crazy Ones” ad and defining the heart of more recent spots like 2013’s “Misunderstood.”

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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