Arby’s Innovates to Produce New Ads, Using Animation and Reworking Old Footage

CMO Patrick Schwing has helped the fast-food chain adapt to Covid-19 limitations from the get-go

a smiling man on the right and the arby's logo on the left
Arby's CMO Patrick Schwing had a more challenging learning curve than most, having joined the chain on March 1. Arby's

Fast-food chain Arby’s still has “the meats,” but in response to the pandemic, is taking a slightly unorthodox approach to how it produces its ads, said the company’s CMO Patrick Schwing in an interview with Adweek.

@RichCollings Richard Collings is a retail reporter at Adweek.