Arby’s Innovates to Produce New Ads, Using Animation and Reworking Old Footage
CMO Patrick Schwing has helped the fast-food chain adapt to Covid-19 limitations from the get-go
Arby's CMO Patrick Schwing had a more challenging learning curve than most, having joined the chain on March 1.
Arby's
Fast-food chain Arby’s still has “the meats,” but in response to the pandemic, is taking a slightly unorthodox approach to how it produces its ads, said the company’s CMO Patrick Schwing in an interview with Adweek.
