Brand Marketing

Arnold Schwarzenegger Will Make a Super Bowl Ad Appearance for Bud Light

A-lister confirmed for celebrity-packed spot

Headshot of David Griner

By David Griner

January 17, 2014

UPDATE: Bud Light has released teaser clips for its Super Bowl ads from BBDO, revealing that Arnold Schwarzenegger is one of several celebrities who will surprise an "unsuspecting guy" at the center of a massive brand stunt.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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