As Media Companies Scale Back Their SXSW Presence, Viceland Built a Roller Skating Rink

Vice turned a downtown Austin parking lot into a pop-up roller skating park

For its third SXSW presence, the Vice-owned channel turned a downtown Austin parking lot into a pop-up roller skating park. Dianna McDougall

It’s hard to top the baby goats that dominated Instagram feeds last year, but Viceland is trying its hardest with its biggest SXSW activation yet.

@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.