As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works

The brand, following siblings KFC and Pizza Hut, doubles down on veggie-forward products

Taco Bell is ramping up its veggie options, including plans for a plant-based meat alternative. Taco Bell

The march of fake meat continues at the country’s fast food chains, with Taco Bell being the latest to join a movement that already includes its sister restaurants KFC and Pizza Hut.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.