As the World’s Bars Reopen, Heineken’s Ad About Social Distancing Is 100% Relatable

Publicis Italy captures the joy and awkwardness of the new normal

Woman wearing a mask with a birthday cake
Heineken both pokes fun at and celebrates the new rules aimed at keeping bar patrons safe. Heineken

LONDON—If you live in a region that’s made it through the worst of the Covid-19 pandemic and you’ve been brave enough to venture back into a bar, you’ll know that it’s a bit of an unusual experience: hand sanitizer everywhere, people wearing masks, black and yellow tape marking where you can and cannot stand to maintain social distancing.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.