Asos Kicks Off 3-Week TikTok Campaign in the U.K., U.S.

The #AySauce branded hashtag challenge will begin Aug. 31

Asos also commissioned and produced its own track with Karm and co-created a unique branded effect AR experience with Byte Asos

Online fashion retailer Asos kicked off a three-week campaign for the U.K. and U.S. on TikTok Monday. David Cohen is editor of Adweek's Social Pro Daily.