AT&T Appoints New CMO to Create an Ad Platform Focused on Transparency and Brand Safety

Kirk McDonald joins from PubMatic ahead of Time Warner merger

McDonald is getting a new gig. - Credit by Getty Images
Headshot of Kristina Monllos

With the finalization of the Time Warner merger looming, AT&T has created a new advertising and analytics company, and it has appointed a new chief marketing officer to help lead the charge.

Kirk McDonald has joined AT&T’s new advertising and analytics company from ad-tech company PubMatic, where he served as president. Before PubMatic, McDonald was president of digital for Time Inc.

“Kirk brings invaluable experience in the media and advertising technology space,” Brian Lesser, CEO of AT&T Advertising and Analytics, said in a statement. “He is a transformational leader—one of many who will join AT&T as we invest in and build a new kind of advertising business.”

McDonald will report to Lesser, who was named CEO of AT&T Advertising and Analytics in August.

Further information was not immediately available as a representative for AT&T Advertising and Analytics and a representative for PubMatic did not immediately respond to requests for comment.


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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
Publish date: November 9, 2017 https://stage.adweek.com/brand-marketing/att-appoints-new-cmo-to-create-an-ad-platform-focused-on-transparency-and-brand-safety/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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