Augmented Reality Can Bring ‘Incredible Joy’ to Advertising
Facebook announced today that AR ads are available to marketers platform-wide
"When you have a brand that lends itself to being physically used by consumers, other people want to try to do something exciting with that," said Nada Stirratt of Facebook.
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Key Insights:
- More and more consumers are being exposed to augmented reality.
- AR can turn consumers into participants in your ad campaign.
Facebook wants its advertisers to lean into the augmented reality craze.
