Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

Facebook announced today that AR ads are available to marketers platform-wide

an illustration of a woman holding a tablet computer
"When you have a brand that lends itself to being physically used by consumers, other people want to try to do something exciting with that," said Nada Stirratt of Facebook. Getty Images

Key Insights:

Facebook wants its advertisers to lean into the augmented reality craze.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.